Co-founder and Product Director
Tona is a fitness platform for planning, recording and sharing gym workouts. We sell software to gyms that increases their retention and offer a freemium app for gym goers worldwide to track their gains and improve their performance in a fun competitive community. In my role I've taken the idea from conception to completion on Android, iOS and the Web, overseeing a team of 10 to ensure the product is usable, stable, scalable and desirable.
Responsible for all design decisions within the company, leading the small team in its goal of 1m new users within a year. Heading a complete rebrand and its application from styleguide to websites as well as improving and repositioning a previously discordant product, a desktop app aimed at data users.
Heading the visual rebranding of uSwitch with a focus on user centred interfaces and interactions that delight and convert. Driven by data and with a mobile first approach. Designing various multi platform products and features across the site & app that have increased revenue.